A career hygienist, Ashley Heenan was a fixture at a Chicagoland office for over a decade. She eventually grew tired of handing patients plastic-laden goodie bags, so, with a mission, soft heart and spinning head, not even two screaming toddlers could block her vision of a more sustainable product line.

A passionate advocate for eco-friendly alternatives, Ashley set out to create a line of sustainable dental products. Her first focus was on toothbrushes, leading her to develop a line of soft bristle bamboo toothbrushes that were gentle on gums and the planet. These unique toothbrushes, with their natural bristles and bamboo handles, are a sustainable alternative to plastic. She recognized that children also need eco-friendly options and introduced kids’ eco-friendly brushes designed for tiny hands and growing teeth. The entire product line is crafted from compostable materials, ensuring they break down without harming the environment.